Disclaimer: The statements here reflect our organization’s opinions.  We strive to provide the source materials that substantiate our views. 
Everyone is encouraged to review the materials and do independent research before drawing any conclusions.

Civita and Serra Mesa Communities Trying to Save Lives.
We are a non-profit organization dedicated to preventing pedestrian fatalities.

SAVE CIVITA Because Sudberry Won’t

Issues with Sudberry and the City of San Diego

Through the approval process of the freeway connector, this is what we now understand:

  • Master Developer, Sudberry Properties and the City of San Diego designed and built Via Alta and Franklin Ridge roads with the freeway connector in mind.

  • The City had already factored the freeway connector into the Mission Valley traffic and bike studies before last year’s EIR and City Council approval process.

  • The connector was thought of as approved by the City and Council Members since 2008 and proceeded to plan and design these roads accordingly.

  • If the City was operating and planning under the premise that the freeway connector was approved, why was that not made clear to the home buyers in Civita?

  • There was misrepresentation and/or omission of facts by the City’s Planning Department in the approval process for the freeway connector.

  • Errors and flaws in Final Environmental Impact Report (FEIR) were ignored in the City’s recommendation for a four-lane freeway connector.

  • Crosswalks were included in designs of the Quarry Falls Specific Plan and the FPEIR for Civita, but the roads were built without crosswalks.

  • The City now claims that crosswalks are not feasible and cannot be installed due to the streets’ slope and curvature. They do not explain why crosswalks were possible back when the Specific Plan was written.

  • If it was realized that the roads’ design in the Specific Plan, was too steep for crosswalks, why didn’t the City and Sudberry change the road’s design to allow for crosswalks, instead of removing them? Why did they not tell home buyers of this change?

  • Two hundred homes were sold before the first road, Via Alta, was constructed in Civita. Not until then was it realized there were no crosswalks for the half-mile length of the road.

  • There was lack of full disclosure by Sudberry in the Civita Sales Contract, General Disclosures.

  • There was misrepresentation and/or omission of facts in sales marketing material and presentations for Civita.

  • Sudberry publicly positioned themselves as neutral on the issue but continued to lobby the City.

  • Sudberry and home builders, Shea Homes and New Homes continue to use vague disclosures and misleading maps in their sales materials. Currently, Shea Homes is selling at Lucent II and New Home Company is selling at Promontory. Buyers will continue to be misled.

  • Developers, Sudberry Properties and H. G. Fenton use their influence and money to try and control the development of Mission Valley in their best interests.

  • The concept of Smart Growth and City of Villages has been hijacked and is being misused.

2013 Urban Land Magazine – 4-19-2013: "Civita: San Diego’s New City within the City":

2014 Voice of San Diego - 12-15-2014: “Mission Valley Keeps Getting More Roads – and More Traffic”:

Did Sudberry intentionally downplay the City’s plan for a freeway connector because they knew that knowledge would stagnate home sales?

Lack of full disclosure by Sudberry

  • The sales contract’s general disclosures for Civita home buyers references the Quarry Falls Specific Plan in Section 42.1 Phyllis Place as a politically worded “possible”, including noting "freeway" and Section 42.4 acknowledges the Phyllis Place connection may impact traffic and cause delays. However, there are discrepancies in the disclosure and FEIR.

  • The word “possible” is insufficient as a disclosure when, in fact, the words used should have been “definitely planning a freeway connector”.

  • Within the general disclosures there was no information of the already planned intentions and actions of the City and Sudberry to design roads to meet the needs of a freeway connector instead of safe residential streets.

  • The word “possible” gave home buyers the impression that the decision had not been made and that there was to be further discussion on the option of a freeway connector. Homeowners felt that as the community evolved they would have input in the decision if a freeway connector was in the best interest of the community.

  • The word “possible” does not absolve Sudberry and the City from the responsibility of designing and building roads that are safe for a dense residential community.

  • In signing the sales disclosure, there was an assumption by home buyers that Sudberry and the City would act in a responsible manner and consider the safety of the residents warranted in a dense residential neighborhood. A neighborhood that was advertised and promoted by Sudberry, as a “perfectly” walkable community.

  • The sales disclosure indicates that Civita was entitled under the name Quarry Falls Specific Plan and provides an overview of the proposed development uses and densities within the plan, but it never says if there is a reference document that a purchaser should review, nor does it provide the Quarry Falls Specific Plan planning number for reference.

  • The sales contract general disclosure, Exhibit A: Civita Community Map shows the illustrative, conceptual site plan used by Sudberry and the home builders in their marketing efforts. The map does not graphically show the Phyllis Place connector, nor provide a footnote indicating the potential connector. Buyers were required to initial the map.

  • The Quarry Falls Specific Plan does not show the connector (it does describe the potential on Page 4-3). Purchaser would have to know of the connector and need to locate additional EIR and Traffic Study documents not referenced in the sales disclosure.

  • Crosswalks were included in the concept drawing for Via Alta and Franklin Ridge in the Quarry Falls Specific Plan, by Carrier Johnson Architects.  The crosswalks were removed at some point in the process.


  • The sales disclosure has numerous references to documents other than the Quarry Fall Specific Plan and encourages purchaser to review and become generally familiar with these documents prior to purchase. While the document references the Quarry Falls Specific Plan and provides a detailed summary narrative of the program components, building area, and mixed-use concept of Quarry Falls … it never specifically recommends that the purchaser review and familiarize themselves with the Specific Plan. Further, the location of the Quarry Falls Specific Plan document was not cited, but location of other cited documents was identified (i.e., for H.G. Fenton’s solar array plans were available for review at the sales office).

  • The sales disclosure included a narrative stating that, a proposed future connection to Phyllis Place to the North could impact the neighborhood with additional traffic, noise, and congestion. The disclosure did not quantify the extent of non-mitigatable traffic impact to roadway and intersections, nor reference the purchaser to an EIR or Traffic Study where the traffic impact to the community could be understood by the buyer.

  • The Quarry Falls Specific Plan FINAL, dated Oct 21, 2008, uses throughout the document a conceptual background of exhibits that show line work on Via Alta and Franklin Ridge at the terminus of the Civita Park finger trails (in alignment with neighborhood curb cuts) which suggest pedestrian crosswalks would be provided at each residential neighborhood curb cut (see Figure 2-2, 2-4, 3-1, 7-1).

Specifically, see enlarged plans showing the end of finger trails with very clearly depicted plan representations of mid-block crosswalks (see Figure 7-3 and 7-4 and 7-5). An asterisk on each drawing states the drawing is conceptual in nature. The narrative description of the pedestrian mobility plan clarifies the finger trails would terminate at Via Alta and Franklin Ridge (also see Figure 3-5 and 4-14 showing the trail and pedestrian network diagram in alignment with the narrative).

Here is the ink to the Quarry Falls Specific Plan. The concept drawing is used throughout the document:

Even if a buyer reviewed the Quarry Falls Specific Plan, they would not have been provided with detailed information on the connector, or the traffic impact therein, and would have been misled because the illustrations in the plan show crosswalks on Via Alta and Franklin Ridge.         

Misrepresentation or omission of facts in presentations and marketing material for Civita home buyers

  • The Civita map, used in the sales disclosures and for marketing shows a dead end at the top of the hill where Via Alta and Franklin Ridge connect. There are no indications on the map of the City’s intention to connect the roads to Serra Mesa and I-805.

  • The home builder’s sales agents downplayed the possibility of the freeway connector. Buyers were not told of the freeway connector, told the connector “likely won’t happen”, or that “Serra Mesa has been fighting it for years; therefore, its likely not going to happen.”

  • Marketing/promotion materials touted Civita as the “perfectly walkable community”. Nothing in the materials informed the buyers that the City planned to curtail the walkability and safety of Civita by building half-mile roads with no crosswalks or other traffic calming measures.

Sudberry publicly maintained neutrality on the issue but continued to lobby the City regarding the freeway connector.

  • Stated in the Organization Lobbyist Quarterly Disclosure Report filed by Sudberry with the City, the Outcome Sought section changed from “Final Decision by the City. Developer has no preferred position.” in 2016, to “Serra Mesa Community Plan Amendment Street Connection” in 2017.

  • Why would Sudberry need to meet with the City so often while maintaining neutrality?  Article on Sudberry’s proclaimed neutrality: 2016 San Diego Reader – 10-12-2016: Civita’s, “When they put a Road Through Your Urban Village”: http://www.sandiegoreader.com/news/2016/oct/12/cover-road-through-your-urban-village/

  • When Sudberry was working on the design of Civita, they were in favor of the road connection. They switched their position to neutral before they went through the approval process. They wanted to initiate a Serra Mesa Community Plan amendment process for the road connection before they went through the EIR process, but the City Council denied the initiation.

  • Was Sudberry’s statement of neutrality a way for them to be passively supportive of The City and H. G. Fenton’s efforts for the connector?

  • Residents of Civita appealed to Sudberry on several occasions, letting them know that Via Alta (and Franklin Ridge), half-mile roads with no traffic calming or ability to have crosswalks, were flawed and created safety risks for the residents.

  • Sudberry never met with Civita residents to discuss their safety concerns.

  • Sudberry never appeared in front of City Council, the Planning Commission Meeting, or the Smart Growth & Land Use Committee, during the connector approval process, to comment on/or clarify valid safety concerns.

Sudberry’s influence

Sudberry’s influence over SANDAG

The following articles indicate possible influences Sudberry has over the San Diego Association of Governments (SANDAG). SANDAG is a public agency that makes strategic plans; obtains and allocates resources; plans, engineers, and builds public transportation. SANDAG is currently under scrutiny for unethical business practices and for being influenced by large developers.

2017 Voice of San Diego – 12-8-2017: “To Create Its SoccerCity Analysis, SANDAG Used a Loophole for the First and Last Time” Sudberry and Fenton’s involvement in SANDAG.

2017 San Diego Union Tribune – 9-8-2017: “SANDAG says SoccerCity underestimates traffic impacts in study contracted by project rivals” Sudberry and Fenton influence. http://www.sandiegouniontribune.com/news/environment/sd-me-soccercity-traffic-20170908-story.html

Sudberry’s influence over Circulate San Diego

Sudberry is a sponsor of Circulate San Diego, an organization which recently changed its focus to include more roads and cars and lobbied openly for the freeway connector.

2017 San Diego Reader Article – 10-27-17 Bicyclist vs Civita’s Residents:

2017 Voice of San Diego – 12-6-17: “City Won’t Monitor Transit and Bike Usage in New Development Plans”: https://www.voiceofsandiego.org/topics/government/city-wont-monitor-transit-bike-usage-new-development-plans/

Sudberry’s influence over politicians

Sudberry is a constant and large contributor to the campaigns of City Council Members, both Republican and Democrat, as well as the City Attorney.

See donations made by Sudberry at the Lobbyist registration website for the City of San Diego.



2015 San Diego Union Reader – 11-9-2015: “More Myrtle Cole cash from big time developers” including Sudberry 


2015 San Diego Reader – 8-4-2015: “Big cash for Myrtle Cole from Mission Valley” including Sudberry


Sudberry’s influence over Mission Valley

Sudberry and H. G. Fenton are partnered to control and influence the development of Mission Valley. Fenton was the single biggest advocate for the freeway connector. Is Sudberry more concerned with their loyalty to other developers than their concern for the safety of the Civita homeowners?  We believe that by staying neutral, Sudberry stayed out of Fenton’s way in their campaign to influence the City Council for the connector.

2017 San Diego Reader – 7-5-2017: “Mission Valley money”

2017 San Diego Reader – 3-17-2017: “Will political money war lay waste to Mission Valley?”

2017 San Diego Reader – 8-22-2017: Article mentioning Sudberry and Fenton’s efforts to control Mission Valley development. “Friend of Doug digs deep against SoccerCity”:

2017 Voice of San Diego – 5-16-2017: “How San Diego's Biggest Developers Swarmed Against SoccerCity”